Pharco has a department totally dedicated to export which currently makes up 10% of its sales i.e. 25 million US$. Marketing opportunities and shifts in demand are continuously and informally analyzed to identify exportation strengths and market needs. The export strategic process is conducted by general export meetings where the Vice Chairman, Commercial Director, Export Managers, Production Managers, Designers etc…. all asses the reports which show organizational strengths and weaknesses in addition to threats and opportunities in the global market as well as R&D and marketing reports showing any shifts and movements in the different markets.

Several countries are also currently in the registration phase including Azerbaijan and Germany. Pharco uses a combination of agents, distributors or its own branch depending on the market potential in each country. Pharco currently has representation offices in the Kingdom of Saudi Arabia, Yemen, Libya and Emirates and is in the phase of establishing offices in Malaysia, Chad and Kazakhstan Pharco has a goal of achieving 35% of its sales from export within the next 5 years.

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